Minimum 1-2 years of experience in Search Engine Optimization (SEO) and Search Engine Marketing (SEM)Proficiency in MS Excel, PowerPoint, and WordIn-depth Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting toolExperience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)Experience working with CMS and building/administering content in CMS environmentsKnowledge of HTML/CSS and website administrationsManaging PPC campaignsSolid understanding of performance marketing, conversion, and online customer acquisitionKnowledge of ranking factors and search engine algorithmsUp-to-date with the latest trends and best practices in SEO and SEMOutstanding ability to think creatively, strategically , and identify and resolve problemsAbility to work within a team and independently
